Available for new projects — get in touch now

Professional website design, built for you.

I focus on a results-driven user experience, so you attract the right customers and keep them. As a designer & developer I understand the importance of style and substance.

Responsive Websites  ·  Company Branding  ·  Online Marketing  ·  WordPress  ·  UX Design  ·  Conversion Optimisation  ·  Small Business  ·  Start-ups  ·  Responsive Websites  ·  Company Branding  ·  Online Marketing  ·  WordPress  ·  UX Design  ·  Conversion Optimisation  ·  Small Business  ·  Start-ups  · 

I provide a full service for small businesses and start-ups looking to enhance their online presence — with an iterative approach and an emphasis on converting potential customers.

✦  Conversion-first UX

✦  Accessibility standards

✦  High performance delivery

✦  You own your CMS

Services

Everything you need
to grow online.

💻

Responsive Website

A custom design built around your preferences, with a clear focus on increasing traffic and improving conversion rates. Fully responsive across all devices.

Company Branding

Custom designs created with up-to-date software. A clear brand identity that sets you apart — with unlimited revisions until it’s exactly right.

📈

Online Marketing

Social media content creation designed to attract the right customers to your business. Consistent, on-brand, and built to grow your audience.

How It Works

Simple process,
great results.

Step 01

Onboard

We start with a discovery call to understand your goals, audience, and vision. I’ll follow up with a comprehensive proposal outlining scope, timeline, and investment.

Step 02

Develop

I build your website collaboratively, sharing progress at key milestones so you can give feedback throughout. No surprises — you’re involved at every stage.

Step 03

Handover

You receive a personalised training video so you’re confident managing your site. Plus 30 days of email support after launch — I’ve got you covered.

Testimonials

What clients say.

⭐⭐⭐⭐⭐  5.0 across all platforms

“Calum delivered an exceptional investment platform for us. The cross-platform design across iOS, Android and web was seamless — our users loved the clean dashboard and pipeline views from day one.”


M

Marcus Chen

WAGAS Group · CEO · ★★★★★

“The ventures dashboard Calum designed completely transformed how we manage our deal flow. The financial projections UI is intuitive and our team adopted it immediately without any training needed.”


P

Priya Sharma

WAGAS Group · VP Product · ★★★★★

“Calum built our entire HelloUni platform from scratch — the student-facing UX is clean, the CMS is easy to manage, and conversion rates on our landing pages exceeded our targets by over 40%.”


J

James Whitfield

HelloUni · Founder · ★★★★★

“Working with Calum on the HelloUni brand and web presence was a great experience. He understood our audience immediately and produced a design that felt fresh, approachable and professional.”


S

Sophie Adekunle

HelloUni · Head of Marketing · ★★★★★

“Calum was fantastic to work with. He captured the professional and exclusive nature of Exec Communities with a clean, modern aesthetic that instantly resonates with our senior-level investment management audience.”


R

Richard Hawthorn

Exec Communities · Founder · ★★★★★

“Incredibly detail-oriented designer. Calum produced our full Figma design system and handed it off to our dev team with zero ambiguity — components were pixel-perfect and easy to implement straight away.”


T

Tom Bakker

SaaS Client · Head of Design · ★★★★★

“Calum redesigned our marketing site in under two weeks and the results were immediate. Bounce rate dropped, time on page went up, and we started getting inbound leads we simply weren’t seeing before.”


E

Elena Vasquez

B2B Client · Growth Lead · ★★★★★

“We hired Calum to design our iOS app and the quality was outstanding. He handled everything from wireframes to hi-fi prototypes and worked seamlessly alongside our engineering team throughout.”


A

Amir Khalil

Mobile Startup · CTO · ★★★★★

“Calum designed our investor pitch deck and it was transformative. The narrative flow, data visualisations and brand consistency helped us close our seed round. Phenomenal attention to detail throughout.”


Y

Yemi Okonkwo

Startup Founder · Seed Round · ★★★★★

“Detail-oriented, communicative and fast. Calum delivered a polished UI for our dashboard product that our enterprise clients immediately praised during demos. He made our whole team look good.”


F

Fatima Al-Hassan

Enterprise SaaS · Product Director · ★★★★★

“Calum delivered an exceptional investment platform for us. The cross-platform design across iOS, Android and web was seamless — our users loved the clean dashboard and pipeline views from day one.”


M

Marcus Chen

WAGAS Group · CEO · ★★★★★

“The ventures dashboard Calum designed completely transformed how we manage our deal flow. The financial projections UI is intuitive and our team adopted it immediately without any training needed.”


P

Priya Sharma

WAGAS Group · VP Product · ★★★★★

“Calum built our entire HelloUni platform from scratch — the student-facing UX is clean, the CMS is easy to manage, and conversion rates on our landing pages exceeded our targets by over 40%.”


J

James Whitfield

HelloUni · Founder · ★★★★★

“Working with Calum on the HelloUni brand and web presence was a great experience. He understood our audience immediately and produced a design that felt fresh, approachable and professional.”


S

Sophie Adekunle

HelloUni · Head of Marketing · ★★★★★

“Calum was fantastic to work with. He captured the professional and exclusive nature of Exec Communities with a clean, modern aesthetic that instantly resonates with our senior-level investment management audience.”


R

Richard Hawthorn

Exec Communities · Founder · ★★★★★

“Incredibly detail-oriented designer. Calum produced our full Figma design system and handed it off to our dev team with zero ambiguity — components were pixel-perfect and easy to implement straight away.”


T

Tom Bakker

SaaS Client · Head of Design · ★★★★★

“Calum redesigned our marketing site in under two weeks and the results were immediate. Bounce rate dropped, time on page went up, and we started getting inbound leads we simply weren’t seeing before.”


E

Elena Vasquez

B2B Client · Growth Lead · ★★★★★

“We hired Calum to design our iOS app and the quality was outstanding. He handled everything from wireframes to hi-fi prototypes and worked seamlessly alongside our engineering team throughout.”


A

Amir Khalil

Mobile Startup · CTO · ★★★★★

“Calum designed our investor pitch deck and it was transformative. The narrative flow, data visualisations and brand consistency helped us close our seed round. Phenomenal attention to detail throughout.”


Y

Yemi Okonkwo

Startup Founder · Seed Round · ★★★★★

“Detail-oriented, communicative and fast. Calum delivered a polished UI for our dashboard product that our enterprise clients immediately praised during demos. He made our whole team look good.”


F

Fatima Al-Hassan

Enterprise SaaS · Product Director · ★★★★★

“The membership portal Calum designed for us is flawless. Navigation is intuitive, the dark aesthetic matches our brand perfectly, and the private community features work exactly as we envisioned.”


C

Claire Donaldson

Exec Communities · Operations · ★★★★★

“The Android app Calum designed for us was polished and intuitive. He followed Material Design conventions while keeping our brand identity front and centre — our Play Store ratings improved significantly.”


N

Natasha Ivanova

FinTech Startup · Product Manager · ★★★★★

“Calum designed our full brand identity and marketing collateral. From pitch decks to social assets, everything was consistent, high-quality and delivered well ahead of schedule. Would absolutely hire again.”


D

David Osei

Startup Founder · via Upwork · ★★★★★

“Would recommend for design work. Professional, responsive and produced great work. The Figma files were clean and well-organised — exactly what our developers needed to get moving quickly.”


Upwork Client

Web Design & Figma · via Upwork · ★★★★★

“Calum built us a beautiful WordPress site that’s fast, accessible and easy to manage. He took time to understand our users before a single pixel was designed — a rare quality in a designer.”


H

Harriet Okafor

Non-profit Client · Director · ★★★★★

“The UX research and persona work Calum produced gave us a clear roadmap for our product. His ability to translate complex user needs into simple, elegant interfaces is genuinely impressive.”


L

Leo Fujimoto

Product Agency · UX Lead · ★★★★★

“Calum redesigned our e-commerce checkout flow and the impact was immediate — conversion rate increased by 28% within the first month. He backed every design decision with data and clear reasoning.”


I

Isabelle Laurent

E-commerce Client · Head of Digital · ★★★★★

“We needed a design system built from scratch and Calum delivered a comprehensive, scalable solution. Our team now ships features much faster because the components are so well thought through.”


S

Sam Andersen

Tech Startup · Engineering Lead · ★★★★★

“The marketing site redesign Calum delivered was exactly what we needed to position ourselves for enterprise clients. Clean, trustworthy and conversion-focused — we’ve had nothing but positive feedback.”


G

Grace Holloway

B2B SaaS · CMO · ★★★★★

“Calum joined our team as the sole designer and hit the ground running. He managed competing priorities across mobile and web while keeping quality consistently high throughout. A true professional.”


O

Oscar Lindqvist

Scale-up · VP Engineering · ★★★★★

“The membership portal Calum designed for us is flawless. Navigation is intuitive, the dark aesthetic matches our brand perfectly, and the private community features work exactly as we envisioned.”


C

Claire Donaldson

Exec Communities · Operations · ★★★★★

“The Android app Calum designed for us was polished and intuitive. He followed Material Design conventions while keeping our brand identity front and centre — our Play Store ratings improved significantly.”


N

Natasha Ivanova

FinTech Startup · Product Manager · ★★★★★

“Calum designed our full brand identity and marketing collateral. From pitch decks to social assets, everything was consistent, high-quality and delivered well ahead of schedule. Would absolutely hire again.”


D

David Osei

Startup Founder · via Upwork · ★★★★★

“Would recommend for design work. Professional, responsive and produced great work. The Figma files were clean and well-organised — exactly what our developers needed to get moving quickly.”


Upwork Client

Web Design & Figma · via Upwork · ★★★★★

“Calum built us a beautiful WordPress site that’s fast, accessible and easy to manage. He took time to understand our users before a single pixel was designed — a rare quality in a designer.”


H

Harriet Okafor

Non-profit Client · Director · ★★★★★

“The UX research and persona work Calum produced gave us a clear roadmap for our product. His ability to translate complex user needs into simple, elegant interfaces is genuinely impressive.”


L

Leo Fujimoto

Product Agency · UX Lead · ★★★★★

“Calum redesigned our e-commerce checkout flow and the impact was immediate — conversion rate increased by 28% within the first month. He backed every design decision with data and clear reasoning.”


I

Isabelle Laurent

E-commerce Client · Head of Digital · ★★★★★

“We needed a design system built from scratch and Calum delivered a comprehensive, scalable solution. Our team now ships features much faster because the components are so well thought through.”


S

Sam Andersen

Tech Startup · Engineering Lead · ★★★★★

“The marketing site redesign Calum delivered was exactly what we needed to position ourselves for enterprise clients. Clean, trustworthy and conversion-focused — we’ve had nothing but positive feedback.”


G

Grace Holloway

B2B SaaS · CMO · ★★★★★

“Calum joined our team as the sole designer and hit the ground running. He managed competing priorities across mobile and web while keeping quality consistently high throughout. A true professional.”


O

Oscar Lindqvist

Scale-up · VP Engineering · ★★★★★

Also reviewed on Upwork & LinkedIn

All reviews 5.0 ★★★★★

About

10+ years of design & development.

I provide a full service for small businesses and start-ups looking to enhance their online presence, offering an iterative approach with an emphasis on converting potential customers.

I take on a limited number of projects at a time to ensure every client receives the quality and attention they deserve.

10+

Years experience

100+

Websites built

30

Days post-launch support

5★

Average client rating

Let’s build your new website.

Book a free discovery call or drop me an email — I’ll come back to you within 24 hours.